Greater24 produces three publications that includes a bi-monthly pocket publication, an annual commemorative publication, and a digital version by e-mail.
Distribution Advantages
Key Benefits
A. Dedicated Distribution
Greater24 has a partnership agreement with Applebee’s and has collaborated on a multitude of projects with Greater24. Unlike most publications, Greater24 doesn’t just sit in one location waiting for someone to pick it up or purchase it, but is given directly to the consumer.
Bi-Mohtly Copies
Greater24 Magazine Pocket Pubs are shipped to (3) Applebee’s franchise locations in Coastal Virginia that include the Greenbrier, Norfolk, and Suffolk location. Servers distribute the publications directly to customers as they depart the locations and in to-go order bags. Each location averages over 100,000 (Over 8,000 visitors per month per location) customer traffic per year. 
Quantity & Specifications 

Distribution Frequency 


Premier Date Estimate     

Distribution Area            

Content Type   

5,000 Copies
8 ½ x 11 Bi-fold (Full Color)


Age Range: 30-55+

November 12, 2016

Coastal Virginia Region

Positive Articles, Coupons,
Upcoming Events

B. Direct Event Distribution
Greater24 is a media partner/sponsor at some of the largest annual community events in Coastal Virginia that range from the Ping Pong for Charity Tournament, to the Susan G. Komen Tidewater Race for the Cure, and India Festival. These events attract over 20,000 people throughout Virginia and other states. Greater24 Magazine Pocket Pubs are distributed directly  to attendees of these events from the Greater24 tent, media table or entrances.  
C. Ad Placement Development Assistance
Services are available to assist in the development of ads placed in our publications. 

D. Social Network Campaigns
Each ad placement receives a custom ad and a dedicated social network campaign that is promoted on the G24 Billboard, a Greater24 social network that consists of over 11,000 members.   

E-mail Recipents
Registered individuals from executives, community leaders, to volunteers, and area citizens receive the Greater24 E-Pub 1-2 times a month through mass e-mail distribution campaigns. The Greater24 E-Pub is a custom developed format that features news on compelling people, events, special offers and community project updates.​

The Greater24 E-Pub averages an open rate of 17%-20%+ on its news campaigns.

Select recipients from professionals, executives, organizational leaders, and citizens receive the annual Greater24 commemorative magazine once a year through direct mail and special event distributions. The Greater24 commemorative magazines feature stories on compelling people and community project outcomes.